A Double Scotch

How Chivas Regal And The Glenlivet Became Global Icons

F. Paul Pacult

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Product Details

ISBN: 9780471662716
Publisher: Wiley
Publication Date: 15 April 2005
Format: Hardback
Language: English
Pages: 290 p.

About the Book

A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.