Managing Innovation
New Technology, New Products, And New Services In A Global Economy
John E. Ettlie
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The central theme of this book is that integration issues must be confronted and managed in order to capture value from technological innovation. It provides a comprehensive introduction to the basic principles of technology management.
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Book Details
ISBN: 9780750678957
Publisher: Butterworth-Heinemann
Publication Date: 15 February 2006
Format: Paperback
Language: English
Pages: 416 p.
