Still Going Strong

Product Details

ISBN: 9780752431741
Publisher: Tempus
Publication Date: 15 August 2005
Format: Paperback
Language: English
Pages: 144 p.

About the Book

Johnnie Walker Red Label, Black & White, Bells, J&B, Talisker, Lagavulin - all world famous brands, but what were their origins and what is their history?Whisky, perhaps Scotland's most famous export, has been produced for centuries, but in the nineteenth century, production moved away from small stills to the sorts of mass production we see today. With the growth in larger distilleries, there was a matching growth in whisky branding and advertising. Scotch, whether Malt or blended is now produced by large companies, and the brands are known the world over.