Mainstream Publishing - Publisher of the Month
Mainstream was founded in Edinburgh in 1978 and is one of the leading non-fiction publishing companies based in Scotland. In 2005 Mainstream announced an exciting new publishing partnership with Random House combining the marketing might of the biggest publisher in the UK with the independence Mainstream has always prided itself on. 2010 saw this partnership strengthened through the formation of an internal partnership with Transworld Publishers.
With particular emphasis on biography, current affairs, sport and true crime the current list features prominent names including Ian Botham, Nicholas Parsons and Elaine C. Smith.
Mainstream is currently enjoying the success of the Ma series by Irish memoir author, Martha Long. The series has consistently produced bestsellers, regularly appearing in the UK and Irish bestseller lists. Mainstream has also had success with military memoirs in recent times, publishing autobiographies of the late Henry Allingham and William Stone. This year it continues to publish in this genre with Last of the Last by Claude Choules, the last surviving veteran of the Great War, and Dear Joan by Tony Ross and Joan Charles, written through a series of love letters the couple sent to each other during the Second World War.
This year Mainstream is looking forward to Scottish interest titles by Andy Goram, Elaine C. Smith, Sam Torrance, the follow up to Tommy's War by Tommy Cairns Livingstone, Tommy's Peace, and Behind Enemy Lines by Edinburgh war veteran Tommy Macpherson. As well as keeping a strong Scottish list, Mainstream is also successfully competing with the bigger UK companies winning deals with big name authors like Robbie Savage, John Hartson and William Roache, aka Ken Barlow from Coronation Street.
Mainstream is also relaunching and repackaging classic Scottish titles by Jim Hunter and the late John Burrowes, including favourites like Glasgow: Tales of the City, Culloden and the Last Clansman and Last of the Free.
Traditionally a non-fiction publisher, Mainstream has recently tested the water with a few fiction titles, with positive results for titles like Hooked: My Life As A London Call Girl by Clare Gee and Rogue Nation by homegrown author, Alan Clements.
Mainstream has recently received a number of prestigious awards, including:
Best Rugby Book, British Sports Book Awards 2009 for Seeing Red by Alun Carter and Nick Bishop; Best New Writer, British Sports Book Awards 2009 for When Friday Comes by James Montague and Best Rugby Book, British Sports Book Awards 2008 for Ripley's World by Andy Ripley.
For any information or news on Mainstream please visit their website http://www.mainstreampublishing.com/